Experience Design is all about the process. Knowing how to use it, how to adapt it, when to accelerate it, and what you need to do at a given step to achieve the best results for the user and the business, all while making sure it can actually be implemented. At a high level, this is my approach to projects.
Dig in fast and understand the challenges
what’s working well and what isn’t for both the users and the client business
Build relationships and trust with all teams
cross-functionally (Engineering, Marketing, Business, Product, etc.) with the client and internally
Align everyone on the vision
focus on the same north star
Craft the plan of attack
move toward the vision thru iterative design
Validate that we’re on the right path
course correct when needed
Deliver and support
ensure the vision is realized
Lather, rinse, repeat
identify opportunities for the client/customer and us
Hypothesis-driven UX Journey
Throughout my career, I have led and have been involved in every step of the UX journey on projects: Discovery, Strategy & Alignment, Design & Validation, Implementation
I always collaborate closely across teams – Product, Marketing, Engineering – to help ensure the success of all my projects while being the advocate for the users.
Discovery
Create a shared understanding of the current market, known approaches, best practices, and specific user needs. Identify starting point for initiative.
Sample activities & deliverables
- Kickoff Workshop
- Stakeholder Interviews
- Proto-personas creation
- Proto-journey mapping
- Generative user research
Strategy & Alignment
Identify and prioritize the target state experiences within the scope of the initiative. Ensure team alignment to optimize resources and focused effort.
Sample activities & deliverables
- Storyboards/ Key Workflows
- User Concept Validation
- Strategy Workshop/IA Mapping
- UX Road Mapping
Design & Validation
Guide the design to the realization of the target state experiences, tested and iterated with product end-users to ensure success.
Sample activities & deliverables
- UX Design Language System
- Interactive Prototypes
- Concept Testing: RITE Study
- High Fidelity Design & Visual Design
Implementation
Support product engineering teams in realizing the intention and success of the validated designs for product launch.
Sample activities & deliverables
- Development Support
- UX QA
- Measure Success