Senior Manager, Product Design
Qualio  | Remote

October 2023 – April 2025

Led the product design team at a compliance platform helping life sciences companies bring products to market faster.

• Partnered closely with product and engineering on roadmap planning, aligning on goals and priorities.
• Balanced strategic leadership with hands-on UX/UI design for high-impact, regulated workflows.
• Led user research, usability testing, and heuristic evaluations to validate product direction.
• Interpreted analytics and customer feedback to shape features and identify pain points.
• Helped maintain and evolve the design system to support speed, consistency, and scale.
• Mentored designers and supported career growth within the product and design organization.
• Used tools like Slack, Loom, and Zoom to facilitate async collaboration, design walkthroughs, and team alignment in a fully remote environment.

Vice President, Product Strategy and Design
Via Customers  | Remote

September 2022 – June 2023

Joined the senior leadership team to lead design and product strategy at a B2B2C SaaS company supporting e-commerce brands

• Collaborated daily with product, engineering, GTM, and customer success teams.
• Led roadmap planning, aligning product design initiatives with organizational KPIs.
• Designed and launched a flexible, scalable design system used across multiple teams.
• Mentored designers and created a growth framework to support team development.
• Synthesized customer interviews, NPS data, and analytics into design strategy.
• Contributed to key product features while managing and coaching the broader design team.
• Co-led a women’s employee resource group to support inclusion and equity.

Senior Director, UX Strategy & Design
Guidea  |  Austin, TX / Remote

May 2014 – Aug 2022

Led UX strategy, research, and product design for primarily enterprise clients, while also supporting startups and SMBs. Focus areas included healthcare, FinTech, and AI/ML-driven fraud prevention.

• Oversaw client engagements and internal design teams, scaling UX capabilities across multi-year projects.
• Notable outcomes:
  • 7 product launches across 5 brands for a Fortune 25 healthcare company
  • 5 major releases for a Fortune 200 FinTech client
  • UX work that contributed to 4 client acquisitions valued from multi-million to multi-billion dollars
• Designed accessible enterprise UX systems compliant with WCAG guidelines.
• Advised clients on hiring, org design, and DesignOps maturity.
• Facilitated research-driven workshops to clarify strategy and align stakeholders.
• Clients included Cigna/Express Scripts, Mastercard, Humana, Bloomberg, Dell, PayPal, Kronos/emLogis, and Honeywell

Freelance UX Strategy, Research & Design
Self employed  |  Austin, TX

Aug 2013 – May 2014

• Led the UX research and UX/UI design for a non-profit helping parents gain access to educational and therapeutic resources for their young children with special needs
• Designed branding and marketing materials for startups
• Provided hands-on creative direction, design, and generative UX research for FinTech and consumer products

Director User Experience & Creative
Moboom  |  Austin, TX

Aug 2012 – Aug 2013

• Served as part of the operations upper management team for an international startup
• Led and contributed to all aspects of design, both UX/UI and marketing
• Designed UX/UI for SaaS product that enabled large companies to quickly generate thousands of co-branded websites for sub-companies and franchises
• Established brand identity guidelines and designed marketing assets

Associate Creative Director UX
projekt202  |  Austin, TX

Feb 2006 – Jul 2012

• Managed UX design teams providing creative direction, mentorship, and career guidance
• Both managed and actively contributed to the UX/UI design of SaaS, B2B, B2C, and B2B2C web applications, native mobile applications, and voice (non-GUI) applications
• Oversaw the successful design launch of dozens of products across multiple verticals including healthcare, retail, consumer electronics, education & public sector, search & analytics, enterprise & ERP, financial services, e-commerce, entertainment, sports, and media
• Conducted generative and evaluative UX Research including extensive field research
• Led strategic and design-thinking workshops with clients
• Clients included SAP, Motorola, Dell, Microsoft, Kronos, Schwab

Additional Positions
Dallas, TX & Austin, TX

June 1995 – Jan 2005

• Creative Supervisor at VML
• Creative Director at DigiTerra
• Lead Interaction Designer at Parallel Group
• Marketing Manager at RE/MAX,
• Inside Sales and Marketing Lead at STB Systems